How do you properly market your business online? A lot of people think they can handle the job of an SEO business.
- The truth is that for any service, it is best to call an expert.
Most people can swing a hammer and handle a screwdriver. Due to this, a lot of men assume the roles of plumbers, electricians and HVAC technicians. Maybe they can get the job done, but do they do it right? Most of these “fixes” end up coming back years later, costing more money and being a huge problem. This is what I see in the SEO world. A lot of people think they can build a website online and they are like a search engine marketing company. They then invest in pay per click in order for their website to rank. They might get a few customers, but it ends up being a lot of money for not a lot of business. Not any person with a computer can make a fully optimized website. Most people don’t know how to write code. I see a lot of broken links, pages that won’t load and issues with websites that people make on their own. PPC is an effective strategy to market, but it costs money every time a person clicks on the link. Using SEM is cheaper and can be more effective. Hiring a proper digital marketing company costs money in the beginning, but could save a lot in the end. It is just like hiring a certified HVAC technician over the local handyman. Spend more to gain more.