I have a secret to tell you — Google recognized those fake posts, and they usually rank very poorly because a tenant of great SEO is informative, engaging content
When I was a kid, hearing the phrase “the pen is mightier than the sword” really resonated with me. It is partially responsible for my love affair with writing, because I understood how the written word has power. You may say this is no longer true, but it is actually more true than ever. Tweets and status updates have replaced op-ed pieces in newspapers, and web forums are a huge hub of online activity. The words we write every single day help us define ourselves in this ever-changing world. What does any of this have to do with HVAC marketing, you may be asking. Because with the “pen” of SEO you can prove to be mightier than the “sword” of paid advertising. Your words really do have power, and when you have someone who understands SEO, you can make those words work for you every day. There are a lot of websites out there that use computer generated blogs and posts, that are based on SEO and supposed to help you rank higher. I have a secret to tell you — Google recognized those fake posts, and they usually rank very poorly because a tenant of great SEO is informative, engaging content. A computer program can string words together into sentences, and maybe it can even meet a lot of the rules of SEO. What it cannot do is create high quality content that people can relate to, because all of us instantly know when we are reading something fake. To increase your SEO power, and have higher quality content, contact a professional today!