If there is something I have seen among a lot of up-to-date company owners, it is that they think their company will be just fine with really little advertising, and that relying on word of mouth was going to be good enough.
A lot of them also underestimate the power of digital marketing, and believe that everyone will still look at signs of other forms of paper advertising, which are some of the least effective forms of advertising. I don’t absolutely waste my time trying to convince people that their old ways are unlikely to work, because most won’t listen to me, and I have my bets that their companies won’t last long. So when I heard my son was thinking about starting up his own business, I knew I had to tell him about online SEO. My son has been a Heating and A/C specialist most of his life, although he has consistently wanted to be a company owner, and he is finally ready to take that next step. I sat him down and explained all about web building, SEO, PPC and how SEO companies work. I easily could have shown him all of these things myself, but I haven’t dealt with SEO for awhile, and he would be better off with someone who is more with the times. I directed him towards a digital SEO company that provided SEO services. I even provided to pay all costs involved to help his company get kick started. My only rule was that he used it towards SEO.