If there is something I’ve noticed, it is that most ads and commercials are horribly dumb.
I know that I groan as soon as 1 pops up on television, and I instantly reach for my remote to stop the commercial.
Then I look over my social media for a few moments while I wait for the ads to pass. As I was learning on my iPhone, I realized something. If I do this to all of the other business’s commercials, what makes mine any different? I own a Heating and A/C business, and just like most businesses, I also advertise. I then realized everyone doesn’t pay attention to ads, even google ads. I then set out to make more fun and creative ads. What was the best way to get people looking at it? By offering a reason to. I sought a digital SEO supplier and told them about my thoughts. The guy went over all of the other possible possibilities of getting attention, but I already knew all of the major forms of online SEO. I already used pay per click, search engine optimization and SEM. I l gained about all of those years ago when I first started my own website with the help of a link building guy. Anyways, the only other way to really advertise to people is through creative ads. My current ads weren’t getting much traffic. This time, when I made a newer commercial, I made sure to include a secret keyword somewhere in the background, and if people spotted it, they would get a special deal on my website. Hopefully this will help bring people’s attention away from their phone long enough to pay attention to my newest commercial.