Only a few years ago, I was still in HVAC university studying to become a HVAC technician. I graduated and became a certified A/C specialist, just as I had always wanted. Now I work at a great heating and air conditioning corporation and I love it. However, I am a future planner, and as much as I enjoy my current job, I can’t see myself being a HVAC worker forever. I want to eventually move on, and what I would like to do is be a HVAC business owner. However, something like that is years and years away, because I still have a lot to learn as an air conditioning specialist. But, because becoming an A/C specialist is something I would like to do, I have been reading a lot on businesses and what makes a successful business, especially in today’s modern world. I knew that advertising was going to be one of the most important things. You can have the best business in the world, but no one is going to know about it unless you advertise. So I started doing a lot of reading on ads and Google ads, which eventually led me to digital marketing. What better way to advertise than to use online marketing? There was so much to learn, such as things like PPC, web building and link building. Not to forget SEM or SEO as well. The thing is, I am still so far away from owning my own business, and yet here I am reading up on how to properly market your HVAC company!