While away on a supplier trip I l gained some really important lessons.
I was in a conference with some of my coworkers and a heated discussion began over budgeting for the upcoming year.
Did I mention that I work for a big HVAC manufacturing corporation? The SEO department was exasperated because their annual budget had been downsized by twenty 5 percent while the supplier was expecting them to target a new section that was just emerging with regards to monitored systems. More and more people are opting for automated technology they assumed that an online campaign would be enough to attract new customers, but that would be good if the two of us were looking to sell them to individuals and businesses, however the two of us are selling to dealers who then sell to homeowners. Most of these people run the supplier and are not beach condo surfing the web for deals and sales all afternoon. They don’t even have time to take off with their families in several cases so they absolutely are not going to look for new HVAC machine to sell to customers on their time off. The SEO department said that in order to be successful they still needed to produce catalogs and flyers that could be sent out to HVAC dealers. These had always been the best way to get the attention of the shop owners and without them it would be taxing to sell the new pieces of equipment. Knowing who you are targeting when implementing a SEO campaign in important unless you love throwing away your money on an unsuccessful a single.