I have worked for a marketing company for several years.
Our job as an online marketing business is to help businesses with digital marketing.
I am proud to say that I have been a part of major successes from originally failing businesses. It is incredible how online marketing can completely turn around a failing business. A lot of times, the business is only failing because it is not getting enough attention. There are other reasons too, but I see those less often. I have noticed a trend among businesses that fail, and they are usually the stubborn or older people. Stubborn people and older people are a lot less likely to accept change, and since time is always changing they refuse to move on, and because of that, they go out of business. A HVAC company was a great example. They thrived for several years before digital marketing was big, but after everyone started using the internet and everything online. The cooling business refused to move on, and stuck to things like radio, billboards and newspapers for advertising, which wouldn’t and didn’t work. The HVAC place came to us for help, and when we suggested learning things such as pay per click and search engine optimization, they refused and wanted to stick to the old methods, determined that they would somehow still work since it had worked in the past. Unfortunately for them, they were stuck in the past and couldn’t move forward, and they closed down a year later. You have to adapt to survive and using digital marketing companies is a great way to start.