I wanted to do some online marketing for our Heating, Ventilation & A/C dealer.
- The Heating, Ventilation & A/C company was no longer acquiring new shoppers, without new shoppers, the Heating, Ventilation & A/C company would continue on a downhill trend, plus every one of us could end up closing our doors! Some of the shoppers I had were elderly, plus no longer housekeeping, then all of us had a few shoppers move out of the area, plus didn’t need Heating, Ventilation & A/C supplier from us.
Since I knew definitely nothing about online marketing, I knew I needed to hire an online marketing supplier to do for me. Some of the work the online marketing supplier did, included adding SEO to our website. Along with adding SEO to our website, they also created an entity for myself and others in nearly every social media platform, then there were ads sited on the social media platforms, plus they also had SEO included, however once the SEO was included into both social media, plus our website, they started implementing ads. They online marketing supplier sited Google ads, plus pay per click ads. The online marketing supplier agent explained that the more people I could get to come to our website, the more chance I had to receive more shoppers. The whole point of online marketing, was to get a presence on the Internet. They also wanted to make sure that when someone did a search for a local Heating, Ventilation & A/C company in their area, our Heating, Ventilation & A/C company would be in the top multiple, which means I would be on the first page of search, but contacting an online marketing supplier was a single of the best choices I made for our business.