We were looking for a slogan for our spring salad.
I work for a whole-home air purification company and each spring we have a sale for the HVAC equipment in our inventory.
We understand that in spring, a lot of property owners will want to replace their HVAC systems. We find that the reason behind this is that most systems will suffer damage after being on almost all the time through winter and summer. Even the property owners with smart HVAC are not left out of this annual maintenance. By running a sale we maximize the peak season. My team and I were looking for a slogan that would suit what we were advertising or selling. In the past year, we had seen an influx of positive reviews, and customers were specific about the quality home service they received from our HVAC technicians. However, most of the reviews were directed to the engineers due to their good people skills. There were several suggestions but the one that stood out to me was, “Our air purification help will ensure you are ready for spring”. This slogan not only did not emphasize the type of services we would provide but also that we would ensure you have great air quality. Good indoor air quality can only be maintained if the air filters are kept clean and duct cleaning is done regularly. We were also gearing up for a lot of servicing and maintenance of air purification systems since spring is when allergies increase because of pollen. Our HVAC professionals were busy attending to requests for air purification around town.