Last year my dad came to me for some advice.
- He needed to help boost sales at the company or they were going to shut down for good.
I work in a marketing firm and I have a lot of experience with online advertising. I gave my dad a couple of ideas and the next day I got offered a job working for the HVAC commercial and residential service provider. The job was not exactly luxurious, but the company offered me bonuses, a car, and the salary that I wanted. The owner of the HVAC commercial and residential business made it very difficult for me to turn down the job. I hope the guy makes 30% more money in one year. I started off by looking at all of the marketing strategies. Most of the problems that I found right away were with the website. The guy was using pay-per-click advertising for most of the online ads and I knew there were lots of ways for me to save money by adjusting the keywords on the page and adding some specific geographical locations to the top of the page. It took about 4 months to get everything set up and running at optimum level. After a year, the advertising is easy to maintain. There aren;t a lot of things for me to do. The programming handles itself and the owner of the company has learned everything. It’s time for me to move on to a different job. I know that my dad is going to be disappointed to hear that I am leaving, but I want to explore other areas of marketing