From a relatively young age, I listened to my father’s tales of how his days were going at work. While most youngsters would listen to fairytales and numerous magical stories, most of my stories were about the interesting things he saw while he worked as a Heating and Air Conditioning machine worker… His Heating and Air Conditioning job at that time required a fair amount of travelling to rural areas, and he saw some fantastic things. Eventually, my father quit being a Heating and Air Conditioning tech and with my mother, created their own heating and cooling machine business, the same contractor he runs to this day. When he was in his 50s and having a hard time keeping the contractor going, he asked me for help. At that time I was working as a Heating and Air Conditioning professional at their business. My father informed me that the Heating and Air Conditioning corporation hadn’t been doing well as of late, and that he had tried everything. He then told me he was pretty much ready to give up. There was no way I was going to let all of his tough work go to waste and let this once successful contractor go down. I easily quizzed my father on all of the things he tried, and abruptly realized he hadn’t tried any type of online advertising! My dad was still in the mindset that people often check the papers and listen to the radio stations to get their news. I told my father about the crucial advantages of digital advertising, and he seemed hesitant, although he provided me the go ahead since both of us honestly had nothing to lose. I contacted an online advertising business, and their first question they asked was about our website. Our website was not very modern, so I didn’t have much to say about it. The first goal was web building and web design. After that the next focus was going to be SEO marketing.

Digital marketing