I wanted to do some online marketing for my HVAC company. The HVAC company was no longer acquiring new customers. Without new customers, the HVAC company would continue on a downhill trend, and we could end up closing our doors. Some of the customers I had were elderly, and no longer housekeeping. We had a few customers move out of the area, and didn’t need HVAC business from us. Since I knew absolutely nothing about online marketing, I knew I needed to hire an online marketing business to do for me. Some of the work the online marketing business did, included adding SEO to my website. Along with adding SEO to my website, they also created an entity for me in nearly every social media platform. There were ads placed on the social media platforms, and they also had SEO included. Once the SEO was included into both social media, and my website, they started implementing ads. They online marketing business placed Google ads, and pay per click ads. The online marketing business agent explained that the more people I could get to come to my website, the more chance I had to gain more customers. The whole point of online marketing, was to get a presence on the Internet. They also wanted to make sure that when someone did a search for a local HVAC company in their area, my HVAC company would be in the top five, which means I would be on the first page of search. Contacting an online marketing business was one of the best choices I made for my business.

PPC